A Bold Visual Identity for a New Kind of Soda
2024 | Marketing & Communications | Food & Beverages
We Were On a Mission to Make a Healthy Soda Feel as Exciting as It Tastes
OLIPOP isn’t just soda—it’s a better-for-you alternative packed with prebiotics, botanicals, and plant fiber. But in a world where traditional sodas dominate, the challenge was clear: How do we make OLIPOP stand out, feel playful, and instantly connect with consumers?The brand needed marketing collaterals that would bring its flavors to life, simplify the buying journey, and reinforce its mission of making soda healthier—without losing any of the fun.
To make it easier for consumers to choose their favorite soda, we designed engaging posters and visual assets that showcased OLIPOP’s diverse flavors in a simple, bold, and irresistibly fun way. The layouts were kept clean yet dynamic, ensuring that every flavor’s personality shone through while maintaining a cohesive brand look.We crafted a design system that felt as effervescent and refreshing as the drink itself—bringing in playful elements, crisp messaging, and a sense of movement to match the brand’s lively essence.
We Present A Visual Identity as Refreshing as the Drink
With its revamped marketing materials, OLIPOP now commands attention, sparks curiosity, and makes healthy soda feel exciting. The clear, engaging visuals and playful storytelling have strengthened brand recall, making it easier for customers to find, choose, and fall in love with OLIPOP.Because a better soda deserves a better story—and now, OLIPOP has one that’s as bold, fun, and refreshing as what’s inside the can.
