Preserving Tradition Through Design

2024 | Branding & Identity | Food & Beverages

Mishri Mewa – A Legacy of Marwari Flavors, Reimagined


Since 1997, Mishri Mewa has been a celebration of Marwari heritage, bringing time-honored recipes to life with sweets and snacks that evoke nostalgia. As the brand grew, it needed a visual identity that reflected its authenticity while resonating with a modern audience. The challenge was to craft a branding and packaging system that honored its rich legacy while ensuring a fresh, premium appeal.

A Visual Identity Rooted in Culture

We designed a cohesive brand identity that seamlessly blended tradition with modernity. The logo embraced a minimal yet elegant aesthetic, reinforcing the values of authenticity, comfort, and premium quality. Every design choice was carefully curated to capture the warmth of Marwari traditions, making Mishri Mewa’s identity instantly recognizable and deeply connected to its roots.

Packaging That Tells a Story

The packaging design reflected simplicity and nostalgia, drawing inspiration from traditional Marwari motifs while incorporating contemporary refinements. The color palette, typography, and intricate detailing ensured that each product felt like a piece of heritage beautifully wrapped for today’s audience. This design approach allowed Mishri Mewa to stand out while maintaining its deep cultural essence.

The Impact we created: A Brand That Feels Like Home

With its refined branding and thoughtfully designed packaging, Mishri Mewa now presents itself as a timeless symbol of Marwari culture. Every bite of its sweets and snacks offers a taste of nostalgia, while the enhanced visual identity ensures it remains relevant to a new generation of customers. By blending tradition with modern aesthetics, Mishri Mewa continues to be a cherished name in authentic Indian delicacies.