Rich Flavor Meets a Healthier Buzz
2024 | Marketing & Communications | Food & Beverages
We Had A Buzz While Making Hard Kombucha Fun, Relatable, and Unforgettable
KYLA Hard Kombucha isn’t just another alcoholic beverage—it’s a vibrant blend of refreshing flavors, natural ingredients, and a healthier alternative to traditional drinks. But in a crowded market of craft beverages, KYLA needed a bold visual identity and marketing campaign that would highlight its uniqueness, attract new customers, and make choosing a flavor effortless.
Every design choice was intentional—bright hues for energy, fluid forms for movement, and minimal layouts for clarity. The goal? To make KYLA stand out on shelves, in bars, and across digital platforms, all while reinforcing its natural and refreshing identity.
We Created A Brand That’s as Bold as Its Flavors
With its refreshed visual identity and strategic marketing materials, KYLA now communicates its fun, light-hearted, and health-conscious approach more effectively. The clear, engaging visuals and playful storytelling have strengthened its brand recall, making it easier for customers to pick KYLA as their go-to drink.KYLA isn’t just about what’s inside the can—it’s about an experience. A sip of something exciting, refreshing, and just the right amount of rebellious.