Luxury Rooted in Indian Heritage

2024 | Packaging Design | Skin & Beauty

ELIXIR - Bringing Elegance to Every Detail

A luxury cosmetic brand, sought to create packaging that reflected the purity and richness of its 100% natural body oils. The challenge was to design a visual identity that not only exuded opulence but also celebrated Indian heritage and skin tones in an authentic way.

A Palette Inspired by Indian Beauty

To capture the essence of sophisticated luxury, we crafted a warm, rich color palette featuring rose-gold, soft pinks, and shimmering golden accents. These hues were carefully selected to reflect the natural glow of Indian skin tones, enhancing the brand’s connection with its audience.

Design That Speaks of Purity and Luxury


Premium materials, intricate details, and refined typography gave the packaging a timeless elegance. Every element was curated to enhance the tactile experience, ensuring that ELIXIR’s commitment to quality and natural ingredients was evident at first glance.

A Brand That Stands Out With Grace

The redesigned packaging now seamlessly blends tradition with modern luxury, setting ELIXIR apart in a competitive market. By embracing cultural authenticity and sophisticated design, we elevated the brand’s identity, making every product feel like a piece of art—crafted with care, purity, and elegance.