Bringing Wellness to Everyday Life

‍2024 | Branding & Identity | Real Estate

Active Plus: A Wellness Initiative That Needed an Identity

TATA Realty wanted to create a fitness and wellness ecosystem within its commercial spaces—an initiative that would encourage movement, mindfulness, and healthy living. However, they needed more than just a name; they needed a cohesive brand identity that could seamlessly integrate into their existing ecosystem while inspiring engagement.

We Designed a Lifestyle, Not Just a Brand

We envisioned Active Plus as more than a program—it had to feel like an integral part of daily life, something professionals could connect with effortlessly. Our approach focused on designing a brand that was modern, energetic, and approachable.

From the logo to the marketing collaterals, every visual element was created to reflect motion, vitality, and balance. The design language used bold typography, dynamic layouts, and a color palette that exuded freshness and motivation. The branding was extended to multiple touchpoints, from posters and digital signages to app interfaces and community-driven campaigns, making Active Plus a visible and engaging presence.

The Impact we created: A Community Built Around Wellness

Active Plus is now an integral part of Tata Realty’s workspace experience. The brand not only encourages physical activity but also fosters a culture of well-being within corporate spaces. With a visually striking identity and strategic communication, Active Plus has successfully positioned itself as a go-to wellness program, seamlessly fitting into the work-life balance of professionals.