Raw defined
Raw Defined is dedicated to serving premium quality raw meat sourced from various generations of trusted providers. We offer fresh and fast home delivery services, ensuring proper sanitation at every step. Our commitment to quality and convenience makes us the go-to choice for customers seeking the best in raw meat products.
Raw Defined | Branding & Packaging Design | 2021
Problem
Raw Defined faced the challenge of establishing a strong brand identity that would be memorable and relatable to its users. Additionally, there was a need for minimal packaging design that would complement the brand identity and ensure the freshness and quality of the meat during delivery. The goal was to create a cohesive brand presence that would instill trust and recognition among customers.
Solution
To address these challenges, we undertook the task of developing a comprehensive branding and packaging design strategy for Raw Defined. Our approach focused on creating a distinctive and memorable brand identity that resonated with customers. We designed a minimal yet elegant packaging that not only maintained the integrity and freshness of the products but also reinforced the brand's commitment to quality and sanitation. By aligning the brand identity with user expectations and ensuring a seamless delivery experience, we successfully positioned Raw Defined as a trusted and premium provider of raw meat products.
