The targeted marketing posters for OLIPOP effectively showcase the brand’s diverse flavors while simplifying the selection process for consumers. By focusing on the unique qualities of each flavor, we helped elevate the brand’s visibility and consumer satisfaction, encouraging exploration and repeat purchases. This campaign demonstrates our ability to create strategic, engaging content that aligns with a brand’s goals and enhances the customer experience.
OLIPOP faces the challenge of effectively marketing its wide range of flavors, which can overwhelm customers due to the large selection. With approximately 15 flavors and frequent new product launches, presenting too many options can lead to decision fatigue, confusing potential buyers and making it difficult for them to choose.
To address this challenge, we developed targeted marketing posters for specific OLIPOP flavors, each designed to highlight the unique characteristics and benefits of the flavor. By focusing on key flavor profiles and the health benefits each one offers, we simplified the decision-making process for customers. This approach not only helps consumers connect with the flavors that best suit their needs but also promotes engagement with the full product range over time, reducing the overwhelm of choice.
