MEIKO is an Indian-based brand inspired by the Japanese philosophy of minimalism. The brand focuses on creating custom clothing that combines intricate, detailed craftsmanship with graceful design, mirroring the elegance and precision found in Japanese culture.

Branding & Social Media | 2024

PROBLEM

Despite having a strong concept rooted in Japanese minimalism and a focus on custom clothing, MEIKO lacked a cohesive visual identity that effectively communicated its unique brand values. The challenge was to develop a logo and branding strategy that encapsulated MEIKO's blend of Indian vibrancy and Japanese elegance, ensuring the brand stood out in a competitive market.

SOLUTION

To address this, we undertook a comprehensive branding project for MEIKO. We began by creating a logo that embodies the simplicity and precision of Japanese minimalism, while incorporating elements that reflect the cultural richness of India. The branding strategy included a clean, modern design language with a focus on subtle, intricate details that mirror the custom craftsmanship of MEIKO's clothing.