sanjog hair oil
Sanjog Ayurvedic Hair Oil is a premium product infused with the goodness of Ayurvedic herbs, designed to combat hair fall and promote regrowth. Rooted in spirituality, the name "Sanjog" symbolizes the union of the soul with God, reflecting a steadfast love and support akin to that of a parent. Marketed by Mata Sahib Deva Ji, the oil is handcrafted with care in Nanded, Maharashtra, a town steeped in Sikh pilgrimage traditions. Sanjog is not just an oil; it’s a gift of love from the divine, offering solid support and happiness to those who use it.
Branding & Packaging | 2024
Problem
The challenge was to design a packaging that resonates with the youthful target audience (ages 15-28) while honoring the spiritual and cultural roots of the brand. The design needed to reflect the Punjabi heritage and appeal to both male and female consumers, while also mitigating the embarrassment often associated with hair fall. Additionally, the packaging had to communicate the premium quality and Ayurvedic nature of the product, distinguishing it from mass-produced oils available in the market.
Solution
we crafted a packaging design for Sanjog that captures the essence of opulence and tradition, featuring intricate motifs and a rich mustard color palette. The design is a blend of heritage and sophistication, appealing to the young, modern Indian consumer. It embodies the spirit of Indian tradition with a contemporary flair, while also incorporating elements that reflect the Punjabi roots of the brand. The label was designed to be both hip and respectful of the spiritual significance of the product.
