Mishri mewa
Mishri Mewa, founded by the visionary Bina Ji in 1997, is a beloved brand known for its authentic Marwari sweets and snacks. With a rich history spanning over 25 years, Mishri Mewa has established itself as a cherished institution in the heart of Delhi. The brand is celebrated not only for its delectable offerings but also for the simplicity, nostalgia, and unwavering authenticity that define its products. At its core, Mishri Mewa offers a range of traditional Marwari delicacies, making it a timeless destination for those seeking a taste of Marwari heritage.
Branding & Visual Identity | 2023
Problem
Mishri Mewa faced the challenge of maintaining its traditional essence while modernizing its brand identity to resonate with contemporary consumers. The existing branding lacked the visual appeal and coherence needed to effectively communicate the brand's rich heritage, premium quality, and authentic Marwari roots. Additionally, the packaging design needed to reflect the brand’s values and enhance the overall customer experience, ensuring that Mishri Mewa stood out in a competitive market.
Solution
To address these needs, we undertook a comprehensive branding project that included logo design, branding, and packaging for Mishri Mewa. The logo was crafted to reflect the traditional Marwari essence, using minimal typography to convey the brand’s core values of authenticity, premium quality, and comfort. The branding strategy was designed to evoke feelings of nostalgia while establishing a strong visual identity that resonates with modern consumers, enhancing its appeal in both traditional and contemporary markets.
